Goodstart Early Learning brand revitalisation  

 

Working with Australia's largest early learning organisation

 

The Brief:

Our task was to establish the Goodstart brand in the Australian psyche and drive attendances in a competitive marketplace. A key objective was to build resonance the organisation and not just demonstrate early learning credentials.  We also needed to remove any association with ABC learning and to tell the inspiring story of Goodstart's inception.

    Key tasks included:

    • Creative/strategic brand audit
    • Manifesto development
    • Consumer Brand identity design 
    • Strategic blueprint
    • Advertising collateral 
    • Hero brand launch campaign
    • Ongoing Brand asset creation
      (video and photographic archive)

    Our solution:

    An inspiring new brand expression capturing the spirit and brand personality of the organisation and its people. In addition to creating a new brand articulation for both consumers and staff, we also created a deep content archive of assets for use across the organisation's many communication channels.

    BRand launch film

    Launching Goodstart's new brand positioning featuring real moments and 'Not for profit' awareness.

    Brand positioning film

    Establishing Goodstart's point of difference and new brand positioning.  

    Kindergarten feature video

    Showcasing the brand in action to drive enquires and centre bookings.

     

    Brand samples 

    The development of a deep photographic asset library

    I've never photographed so many children at once which was both a privilege and a serious challenge.