The body of work below represents the collective output as either principal creative, creative partner or creative director.
I am proud of the partnerships and talented people who worked alongside me to produce work of this calibre. You know who you are.
Our task was to showcase RACQ’s diverse range of services under one core powerful creative idea.
An integrated brand activation that mobilised sneaker-heads and artists from across Australia created authentic branded content to create awareness and drive sales
When The Queensland Government handed out millions of free, energy-efficient light bulbs, how do you remind people to use them?
A powerful hero brand film designed to establish Goodstart Early Learning into the hearts and minds of Australians. Just one part of a major integrated transformation project.
Part of a branded content series capturing inspiring personal journeys and their daily relationship with Goodlife Gyms.
This is Borobi’s launch story, part of the larger project to develop the character and associated assets for the GC2018 Commonwealth Games mascot. He’s a little beauty!
Our response to the growing bullying epidemic in Australia. A shareable personalised audio experience to put you in the shoes of a victim.
Put your headphones on now!
Considered the most successful Tourism campaign in global history, this still remains one of my most cherished projects to have developed.
How do you showcase the RACQ ecosystem of automotive-related products and services? This was part of a highly successful creative platform simultaneously driving brand awareness and sales conversion.
A classic from my old creative archives which continues to get voted one of Australia’s most loved TV commercials.
The brand film launching Bond University’s new brand positioning and a key point of difference in a cluttered market.
A new integrated approach to destination advertising leveraging talented film-makers using nothing but a GoPro.
One of four impossible ‘what if’ scenarios that formed a major campaign to promote RACQ Insurance.
One of over 10 brand response commercials following the adventures of two mates and their constant thirst to outdo each other with new gear.
Our solution to transform one of Australia’s largest outdoor brands from a stalling retail warehouse chain into a destination brand experience.
Working with innovative new startup brands is exciting and challenging. Success and momentum can rely on explaining the core product or service in just a couple of minutes.
A truly integrated approach to exposing the dangers of working up in ceiling spaces without turning the power off.
We challenged 20 film-makers to spend one day in Tropical North Queensland with only one GoPro camera. This was the winning film.
An entertaining little TV commercial that demonstrates what might happen if you leave home without Roadside Assistance.
How to create social engagement and start a conversation with consumers and introduce a new range of fun cheese snacks.
Our job was to capture the people and purity of ingredients that make Comvita products, such as Comvita Manuka honey, which is one of the world’s purest honeys.
This compilation of work showcases the endless creative fun we had promoting the vast range of personalised plates.
Young students rely on their mobile phones to connect and seek advice. They want quick facts without the fluffery when making decisions on where to study, so we got straight to the point.
Stage 3 of a micro film platform to promote Tropical North Queensland.
We challenged 10 film-makers from all over the world to capture their experience through their own lens.
