RACQ - Brand positioning
RACQ - Brand positioning
 The Footlocker Art Prize
The Footlocker Art Prize
 The Big Light Switch
The Big Light Switch
 Hero-brand film
Hero-brand film
A day in the Goodlife - Josh
A day in the Goodlife - Josh
 Games Mascot Borobi
Games Mascot Borobi
 Earphone Bully
Earphone Bully
 The Best Job In The World
The Best Job In The World
 RACQ - Mobility
RACQ - Mobility
RACQ - Charterboat
RACQ - Charterboat
 Bond University - Learn in the now
Bond University - Learn in the now
 Tropical North Queensland
Tropical North Queensland
 RACQ Car Insurance
RACQ Car Insurance
 BCF Brand Campaign
BCF Brand Campaign
 Ray's Outdoors Rebrand
Ray's Outdoors Rebrand
 Adieu Explainer Video
Adieu Explainer Video
 Safety in Ceilings Awareness
Safety in Ceilings Awareness
1 Day in Paradise - Pascal
1 Day in Paradise - Pascal
 RACQ - Breakdown
RACQ - Breakdown
 Diarylea Mummyhacks
Diarylea Mummyhacks
 Comvita Manuka Honey
Comvita Manuka Honey
 Personalised Plates Queensland
Personalised Plates Queensland
 Torrens University - social content
Torrens University - social content
 Paradise through your lens
Paradise through your lens
RACQ - Brand positioningOur task was to showcase RACQ’s diverse range of services under one core powerful creative idea.
The Footlocker Art PrizeAn integrated brand activation that mobilised sneaker-heads and artists from across Australia created authentic branded content to create awareness and drive sales
The Big Light SwitchWhen The Queensland Government handed out millions of free, energy-efficient light bulbs, how do you remind people to use them?
Hero-brand film A powerful hero brand film designed to establish Goodstart Early Learning into the hearts and minds of Australians. Just one part of a major integrated transformation project.
A day in the Goodlife - JoshPart of a branded content series capturing inspiring personal journeys and their daily relationship with Goodlife Gyms.
Games Mascot BorobiThis is Borobi’s launch story, part of the larger project to develop the character and associated assets for the GC2018 Commonwealth Games mascot. He’s a little beauty!
Earphone BullyOur response to the growing bullying epidemic in Australia. A shareable personalised audio experience to put you in the shoes of a victim.Put your headphones on now!
The Best Job In The WorldConsidered the most successful Tourism campaign in global history, this still remains one of my most cherished projects to have developed.
RACQ - Mobility How do you showcase the RACQ ecosystem of automotive-related products and services? This was part of a highly successful creative platform simultaneously driving brand awareness and sales conversion.
RACQ - CharterboatA classic from my old creative archives which continues to get voted one of Australia’s most loved TV commercials.
Bond University - Learn in the nowThe brand film launching Bond University’s new brand positioning and a key point of difference in a cluttered market.
Tropical North QueenslandA new integrated approach to destination advertising leveraging talented film-makers using nothing but a GoPro.
RACQ Car InsuranceOne of four impossible ‘what if’ scenarios that formed a major campaign to promote RACQ Insurance.
BCF Brand CampaignOne of over 10 brand response commercials following the adventures of two mates and their constant thirst to outdo each other with new gear.
Ray's Outdoors RebrandOur solution to transform one of Australia’s largest outdoor brands from a stalling retail warehouse chain into a destination brand experience.
Adieu Explainer VideoWorking with innovative new startup brands is exciting and challenging. Success and momentum can rely on explaining the core product or service in just a couple of minutes.
Safety in Ceilings Awareness A truly integrated approach to exposing the dangers of working up in ceiling spaces without turning the power off.
1 Day in Paradise - PascalWe challenged 20 film-makers to spend one day in Tropical North Queensland with only one GoPro camera. This was the winning film.
RACQ - BreakdownAn entertaining little TV commercial that demonstrates what might happen if you leave home without Roadside Assistance.
Diarylea MummyhacksHow to create social engagement and start a conversation with consumers and introduce a new range of fun cheese snacks.
Comvita Manuka HoneyOur job was to capture the people and purity of ingredients that make Comvita products, such as Comvita Manuka honey, which is one of the world’s purest honeys.
Personalised Plates QueenslandThis compilation of work showcases the endless creative fun we had promoting the vast range of personalised plates.
Torrens University - social contentYoung students rely on their mobile phones to connect and seek advice. They want quick facts without the fluffery when making decisions on where to study, so we got straight to the point.
Paradise through your lensStage 3 of a micro film platform to promote Tropical North Queensland.We challenged 10 film-makers from all over the world to capture their experience through their own lens.
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