Rays Outdoors Rebrand
The Brief:
Super Retail Group realised that Rays Outdoors was in need of a major revitalisation and was struggling to differentiate in market even against their sibling brand BCF.
We were briefed to create a new brand experience across all touch points both in-store and via key market channels.
Key tasks included:
- Creative/strategic brand audit
- Manifesto development
- Band identity redesign
- Strategic blueprint
- Point of Sale design
- Brand asset deployment
- Website redesign
- Advertising collateral
Before and after storefont transformation
Our solution:
Our approach was to create an integrated brand experience ensuring the mascot lived consistently in both reality and across key marketing and social channels.
The brand compass in action
We developed an iconic design system for all brand and retail applications
In-store transformation
The in-store experience was designed to inspire adventure by providing clearly assembled category zones with helpful signage and gear guides.
